Faith, human behavior, and the responsibility that comes with our work.
I am an author, certified life coach, and lifelong student of
psychology, philosophy, and theology. I care about what happens
between knowing something and living it. That question runs
through my writing, my teaching, and the conversations I have
with the women who come here.
Pay attention.
Understand the problem.
Make the next step clear.
I have always been interested in how people think,
what they need, and what helps them move forward.
Some of the lessons I return to most often came from teaching
someone a new skill, building something of my own, or listening
to a person who needed help. Those experiences taught me to
pay attention before offering an answer.
Those experiences shape Fe Jones Live. I write and teach about
the beliefs, habits, and decisions that influence how we live,
lead, relate to others, and work. I write for women who want
thoughtful teaching they can put into practice.
My Christian faith is central to that work. It shapes my
understanding of responsibility, the way I treat people,
and the standards I bring to business. I care about whether
our actions agree with the values we say we hold.
What Shaped My Perspective
Learning through the work itself.
I did not arrive at this work through one straight path.
Different chapters of my life taught me different things
about people, responsibility, and what it takes to follow through.
Teaching began early.
I began my working life in the beauty industry in Puerto Rico.
After training as a nail technician, I returned to teach at
the school where I had studied. That experience taught me to
demonstrate a skill, explain the steps, and help someone
build confidence through practice.
My first mobile salon grew from listening to women whose
schedules made regular appointments difficult. I built the
service around that need. It was an early lesson in paying
attention to the customer before deciding what to offer.
Building something of my own.
Jones Handmade Soap Company began on my dining room table.
From there, it grew into boutiques, online sales,
international orders, and eventually its own retail store.
What started at home became something I got to watch
reach people far beyond that table.
Each stage taught me something different about building a
business and caring for the people it served. Making a
good product mattered. So did keeping promises, answering
questions, and handling problems with care. Those experiences
made integrity practical for me, and they still shape what
I write and teach about the marketplace.
In 2013, Jones Handmade Soap Company was selected as the
Family-Owned Business of the Year honoree at the
Extraordinary Minority Awards (EMA). That recognition was
a meaningful moment in the life of the business. These
photographs and the award letter are part of that story.
Holding my EMA award. A meaningful moment in the life
of the business.
One of the products I created through
Jones Handmade Soap Company.
The EMA award recognition letter.
Select the image to read it at full size.
Helping a vision take shape.
I have also helped other people bring their ideas into the
world. That included helping plan and put a private K–12
school model into practice. In television, I helped close a
contract with a network for a television show and helped
produce that show.
I keep the people, organizations, and project details private
because that work is covered by confidentiality agreements.
What I carry from those experiences is an appreciation for
the work behind a vision: listening to the people involved,
making decisions together, and following through when there
are many moving parts.
They remind me that an idea becomes real through people.
How we communicate, keep our word, and work with one another
matters as much as the idea itself.
Learning to listen when people are frustrated.
Helping people work through technical problems taught me
something about the human side of a difficult moment.
A person may come with a question about a connection or an
account, but they also want to understand what is happening
and know that someone is listening.
In conversations in English and Spanish, I learned to slow
down, ask questions, and explain the next step in words the
person could use. Knowing an answer was only part of
helping. The answer also needed to make sense to the
person receiving it.
I carry that lesson into my teaching. I want you to have
room to ask questions and leave with something you
understand well enough to put into practice.
What I Bring to This Space
Clear teaching.
Thoughtful use of technology.
Writing, teaching, and practical application.
My books, essays, podcast, and learning resources are ways
to keep that conversation going. I want to help you look
more closely at an idea, recognize where it touches your
life, and consider what you will do with it.
My coaching experience informs the questions I ask:
What pattern keeps repeating? What belief is influencing
the choice? What would a more responsible response look like?
Technology is part of how I create and share this work,
including AI. I care about using it thoughtfully and
being clear with you about its place in what you read,
watch, and hear here.
I remain responsible for the judgment, source checking,
authorship, and final work. My AI Stewardship Policy
explains the principles behind that use of technology.
I am also a wife and mother. My faith changed the direction
of my life, and it continues to shape how I learn, serve,
and make decisions.
Life has required me to rebuild and adapt more than once.
Those experiences deepened my respect for resourcefulness,
resilience, and sustainable work. They also taught me to
look carefully at what a situation requires and find a
practical way forward.
I value direct conversation, thoughtful study, and people
who are willing to examine their own assumptions. That is
the spirit I bring to my writing and teaching.
What I Write and Teach About
The inner patterns.
The everyday decisions.
These subjects connect across personal life, relationships,
leadership, and business.
Identity and Mindset
How beliefs about ourselves influence our choices,
expectations, and responses to pressure.
Behavior and Psychology
Understanding patterns, examining research, and connecting
psychological concepts to everyday life.
Leadership and Communication
How we explain, listen, handle disagreement, and take
responsibility for our influence on others.
Marketplace Integrity
Building, selling, serving, and making business decisions
with honesty and respect for people.
Faith and Responsibility
Biblical wisdom applied to real choices, relationships,
boundaries, and the work entrusted to us.
Digital Stewardship
Using technology with discernment while protecting
attention, authorship, privacy, and trust.
The Standard I Bring
Depth over decoration.
Truth over comfort.
I believe God cares about how we build, lead, speak, sell,
use technology, and treat people. Those convictions belong
in the decisions we make every day.
What is in the heart eventually shows up in behavior, and
what governs a person internally will eventually shape how
they build externally.
I want my work to help people think clearly, recognize the
patterns they carry, and act with greater integrity. That
requires honest questions, careful explanations, and the
willingness to put understanding into practice.
Explore the Work
Read. Listen. Get to know my perspective.
My books, essays, and podcast give you a closer look at the
subjects I study, the questions I ask, and the way I teach.
